About this course
Build modern digital marketing capability through structured lessons, interactive labs, projects, and verified portfolio evidence.
What you will be able to do
- Apply core digital marketing concepts
- Complete practical scenario work
- Explain decisions and tradeoffs
- Publish verified project evidence
Prerequisites
Basic computer literacy and willingness to complete practical work.
Course curriculum
- Market positioning and audience research 20 minutes
- Content strategy and search discovery 20 minutes
- Email and lifecycle marketing 20 minutes
- Paid campaigns and conversion systems 20 minutes
- Marketing analytics and attribution 20 minutes
- Responsible growth experiments 20 minutes
Interactive labs
- Evidence-Based Persona Lab 20 minutes
- Conversion Funnel Lab 25 minutes
- Campaign Performance Analysis Lab 25 minutes